Sr. Product Marketing Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Thursday, November 16, 2023

Sr. Product Marketing Manager

New York, New York; Marietta, Georgia
Req ID: R-10319158

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Calling all innovators - find your future at Fiserv.

We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

Job Title

Sr. Product Marketing Manager


  • Collaborate with product management, sales, customer success, and marketing to develop product positioning and messaging that resonates with our target buyers

  • Develop the GTM strategy for new products and releases of existing products, and manage the cross-functional implementation of the plan

  • Build a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support retention and acquisition, and report back to the business on the effectiveness of the programs.

  • Create pitch decks, one-pagers, case studies, website feature pages, and other marketing materials to ensure teams are equipped to effectively sell

  • Work with the marketing team to launch campaigns across web, community, social, email, ads, and other marketing channels

  • Conduct market, competitor, and customer research and continually analyze and report back on trends

    • Be the expert on our buyers, who are they, how they buy and their key buying criteria

    • Be an expert on restaurants across the U.S., ranging from small, independents to 15+ locations and hospitality groups, and spanning quick-service to fine dining

    • Be an expert on our competition and how they are positioned

  • Be well versed with segmentation and go-to-market strategies for B2B SaaS platforms 

  • Transfer product knowledge to sales, marketing, partners, and customer success to ensure success in the market

Skills and Attributes

  • 7+ years of product marketing experience, preferably for B2B SaaS 

  • Background in driving adoption and retention marketing efforts for a SaaS platform

  • Results-oriented and data-driven. You use data to identify problems, find opportunities, and drive improvement in our marketing and growth efforts

  • Exceptional verbal and written communication skills, including presentation skills

  • Cross-functional collaboration and consensus-building to drive alignment and action

  • Champion the customer and have experience in soliciting customer feedback

  • Strong writer who avoids jargon and can adapt to the BentoBox voice and write simple, short copy for busy restaurant operators

  • Always willing to roll up your sleeves and execute in addition to developing strategy

  • Proficient with Salesforce, Marketo, Appcues, and are a plus

  • Passion for restaurants, hospitality and industry-related technology 

Salary Range

$0.00 - $0.00

These pay ranges apply to employees in New York and California. Pay ranges for employees in other states may differ.

Thank you for considering employment with Fiserv.  Please:

  • Apply using your legal name
  • Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

What you should know about us:

Fiserv is a global fintech leader with 40,000-plus (and growing) associates proudly serving clients in more than 100 countries. As a FORTUNE™ 500 company, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to excellence and purposeful innovation.

Our commitment to Diversity and Inclusion:

Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Warning about fake job posts:

Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.

Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won’t ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won’t send you a check to cash on Fiserv’s behalf.

If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.

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