Growth Architect Lead (Lifecycle/Retention)
Ground AI
IT, Sales & Business Development
Posted on Jan 8, 2025
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Growth Architect Lead (Lifecycle/Retention)
About Ground
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What we do: Ground is an AI-enabled platform that uncovers untapped revenue for next-gen consumer companies. We’re creating an ecosystem that reshapes how businesses grow and scale. At Ground, we are reimagining and building the future of growth for the next million consumer businesses changing the world.
From the tools, community, and resources needed to help businesses around the world achieve their visions at scale, Ground powers the experiential consumer. From services, experiences, to product businesses, Ground serves 100+ companies processing over 4 billion data points monthly, in order to add new customers, convert bounced visitors, and predict next purchases for hyper retention. Brands like NuFACE, Ettitude, Negative Underwear, Lunya, Chief Nutrition, and many more. Who we are: We’re supported by great customers and investors, having raised from world class investors such as Techstars, Ulu Ventures, Female Founders Fund, Transpose Platform, and amazing angels who have built and backed many unicorns.
Our Mission: Elevating businesses worldwide by uncovering their hidden potential
This is an incredible opportunity where you will be working directly with the founding team. You will be amongst a world-class team with experience from BCG, early investors in Y Combinator, early NuBank (NYSE: NU), Zendesk, Hims & Hers, and many more. This is the first marketing hire after the founder CD.
The Ground AI team has built numerous consumer companies, including a couple of unicorns. 👀Despite Ground being a B2B SaaS, we operate more like a consumer company and are driven by the very best: our customers. Ground customers includes some of the world's most innovative consumer companies. This is an opportunity to push the boundaries of your creativity in the dynamic and fast-paced environment of a startup. Sink or swim, baby…or something like that.
What will you do?
Portfolio Growth Marketer
You’ll act as the bridge between Ground AI’s product and a portfolio of enterprise brands (beauty, apparel, supplements, etc.), helping them achieve their growth and revenue goals. You’ll be like a swiss army knife 🔪 with the ability to go quite deep 🧐
Strategic Campaign Oversight: Develop and oversee marketing strategies (primarily email and SMS, but extending to other channels as needed) tailored to each brand's goals and customer base.
Needs Assessment & Experimentation: Understand brand-specific quarterly goals and design monthly experiments to stress-test and optimize Ground AI features, collaborating with the product team to refine and co-create solutions.
Performance Analysis: Monitor key performance metrics, conduct A/B tests, and refine strategies based on insights. Perform data analysis to evaluate the impact of Ground AI on each brand’s top-line revenue.
Tool Implementation & Optimization: Implement and maximize the use of Ground AI’s features, ensuring seamless integration and measurable outcomes.
Cross-Functional Collaboration: Work closely with brand managers, creative teams, and Ground AI’s product team to align growth initiatives and deliver cohesive, effective marketing campaigns.
Innovation & Best Practices: Stay ahead of industry trends, incorporating innovative growth practices into marketing strategies to maintain competitiveness and scalability.
Customer-Centric Focus: Leverage customer insights and segmentation to deliver highly personalized and engaging marketing experiences that drive acquisition, retention, and revenue growth.
Ground
Internally support Ground’s content and marketing initiatives by working with design and product teams overseeing and executing on email marketing, social media, press/PR outreach, event marketing support, and video/podcast content.
What you must have
Required: Strong work ethic, resilience, and humble eagerness to learn
In this role, you will be tested to your limits and you will have to not just work hard but humbly accept when you fail, take feedback from the team, and exhibit strength. You are HUNGRY, HUMBLE, and ELEVATE those around you while crushing goals.
Startup lean mentality: Scrappy, and the ability to make do without much support, resources, budget, etc.
You must have an owner mindset - not an employee mindset.
You thrive working in a fast-paced environment, with little instructions, and get the job done no matter what. You like to own, you don’t rent.
Experience:
3-5 years of experience in a growth marketing role, ideally within a startup or fast-paced environment.
Experience managing Lifecycle and Retention at a previous startup. Early stage startup (zero to one) preferably pre-Series A within DTC / e-commerce.
Proven track record of meeting or exceeding growth marketing targets and being a master at email & SMS marketing (primary channel), with experience overseeing paid advertising, digital strategies, and improving site CTRs, CVR, AOVs, retention, and more.
Previous experience working with tools such as commerce platforms such as Shopify, Email & SMS (Attentive, Klaviyo - this is a must!), Google Analytics, Facebook ads manager, Aftersell/Rebuy, AI tools, etc.
Creative and analytical. For the internal responsibilities regarding content, you must have excellent written, oral, and visual communication + skills with a knack for branding and storytelling.
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Company values:
Ubuntu: “I am because we are”
Excellence through intellectual humility
Move with urgency and focus
Challenge limits and think critically
We value differences
What we offer
💰 Competitive package (includes equity)
🌱 Incredible learning experience in a fun fast-paced environment; directly working with founders
🗽Location: New York, Toronto, San Francisco.
We keep a lean team, and this is a rare opportunity to join us in building a generational company - you'll learn a lot, build cool products, and grow as our company scales! We love having many voices and diverse backgrounds shape our work and culture. Most importantly, if you like fast growing growth curves… you will soon be celebrating and be part major milestones in coming months! 💸🚀📈
Ready to apply?
Send the following with Subject Line “GROWTH” to hello@joinground.com
Hiring manager: Kat Garcia https://www.linkedin.com/in/katgarciaonline/