Senior Director of Growth

Hearth Display
Hearth Display

Sales & Business Development · Full-time

United States · Remote

USD 150k-230k / year + Equity

Posted on Oct 17, 2026

Type: Full-Time

About Us:
Hearth is the first familyOS that helps children build independence, confidence, and emotional regulation through predictable routines and visual structure, while reducing the cognitive load on parents. Designed with developmental psychology in mind, Hearth supports family functioning by making transitions smoother, expectations visible, and responsibilities shared. By turning daily life into developmental practice, Hearth helps families create calmer days, more capable kids, and more connected homes.

Role Overview

We’re hiring a Senior Director of Growth who can own our growth strategy, performance analytics, forecasting, and channel orchestration end-to-end. This is a high-leverage role for someone who thrives in hands-on performance environments and analytical decision-making.

Your mandate is to:

  • Improve CAC & payback
  • Scale paid channels efficiently
  • Own the growth forecast and instrumentation
  • Drive cross-functional CRO and creative prioritization
  • Expand and optimize channel mix (e.g., Amazon, Affiliate)
  • Work tightly with agencies and creative partners
  • Lead and develop small but mighty growth marketing team

    • You are not expected to be a media buyer or designer — you will direct and orchestrate buying, creative, CRO, and analytics resources.

    Key Responsibilities

    Growth Strategy & Planning

  • Develop and own the growth strategy tied to revenue, CAC, MER, and payback targets
  • Build forecasts, budgets, and scenario models for paid, social, and lifecycle channels
  • Partner with Finance on pacing, variance analysis, and capital allocation decisions

    • Performance & Channel Management

  • Oversee Paid (via agency), Social/Influencer, Affiliate/Partnerships, and Lifecycle channels
  • Improve CAC and payback while scaling monthly paid spend efficiently
  • Own performance dashboards, attribution views, and testing roadmaps

    • Experimentation & Conversion Optimization

  • Drive CRO across landing pages, PDP, checkout, offers, and bundles
  • Prioritize and evaluate A/B tests with CRO, Creative, and Engineering partners
  • Translate data and funnel insights into clear recommendations

    • Creative & Messaging Alignment

  • Partner with the creative team on briefs, audience insights, and testing velocity
  • Improve creative win rates through iterative messaging, formats, and channel fit

    • Lifecycle & LTV

  • Manage Lifecycle Sr Manager to improve onboarding, renewal, attach, and retention
  • Track and improve LTV/CAC through post-purchase education, referral, and churn reduction

    • Social, Influencer & Partnerships

  • Manage Director of Social & Partnerships to drive UGC, influencer, and affiliate performance
  • Ensure social content and partnerships support performance and lifecycle goals

    • Team Leadership & Cross-Functional Alignment

  • Directly manage a growing team
  • Set functional goals, KPIs, and operating cadences for each direct report
  • Align cross-functionally with Creative, Product, Ops, and Finance to hit plan

    • Reporting & Insights

  • Produce weekly and monthly performance readouts with clear actions and learnings
  • Maintain clean tracking, pixel hygiene, UTMs, and analytics infrastructure

    • Ideal Experience

    You might be a great fit if you have:

  • 5–8+ years in growth/performance roles at DTC or consumer tech companies
  • Managed 2–5+ direct reports across lifecycle, social, or growth functions at a DTC or consumer subscription company
  • Hands-on experience scaling Meta/Google performance environments
  • Strong analytical toolkit (modeling, experimentation, attribution)
  • Comfort working with agencies & cross-functional partners
  • A track record of improving CAC/Payback at meaningful scale
  • Experience with Amazon or Affiliate channels a plus
  • Experience in subscription and/or hardware/software hybrids a plus

    • Qualities We Value

  • Operator mindset (clear models, objective decisions)
  • High analytical rigor; low ego
  • Treats capital as a resource to deploy efficiently
  • Written-first communicator (forecasts, briefs, readouts)
  • Moves fast but with data guardrails
  • Thrives in IC + leadership hybrid environments

    • Why This Role Matters

    We’re operating in a new consumer category with strong tailwinds. Families are adopting routines, delegation tools, and digital family infrastructure faster than ever. We’ve proven product-market fit with strong attach rates and LTV — and now we’re scaling the “go-to-market machine.” This role turns capital into customers, and customers into revenue, predictably.

    Compensation and Benefits

  • Competitive salary ranging from $150,000–$230,000, depending on experience and role leveling.
  • Equity compensation commensurate with seniority and scope.
  • Comprehensive health, dental, and vision insurance, plus additional benefits.
  • Family-first culture with generous parental leave and ongoing support for caregivers.
  • Flexible time off with a generous PTO policy.
  • Plenty of opportunities to grow as you learn and evolve with the company.

    • How to Apply

    Please submit your resume and a brief note outlining your experience and expertise to hiring@hearthdisplay.com.

    See more open positions at Hearth Display