Senior Manager, E-Commerce Growth

Kin Euphorics

Kin Euphorics

Sales & Business Development
Los Angeles, CA, USA
Posted on Friday, June 30, 2023

About Kin Euphorics:

Kin was born as an experiment—made to transform the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin exists to help us all find true balance—and elevate our sense of selves and the world we live in. We’re glad our paths have crossed 💫

What we stand for:

True to our name, we’re a team of people who started as strangers and wound up a family. We genuinely like working with each other and it helps that the work is rooted in a mission that is felt every day. The atmosphere we create and cultivate is collaborative and encouraging, even in the remote workplace. We’re a multicultural team and we embrace diversity. We do not discriminate based on race, religion, sexual orientation, gender expression, or ability.

The role:

The Senior Manager, E-Commerce Growth is accountable for maximizing acquisition, sales, retention, and customer experience on Shopify.

We are looking for an exceptionally thoughtful, curious, and data focused growth marketer who will report to the VP, Revenue Operations. This role will oversee Digital Acquisition (Search, Paid Media, Ad Creative, Landing Pages), Retention/Win back (Subscription, Email, SMS), Site, Merchandising, and Conversion Rate Optimization.

The ideal candidate is equal parts technical and creative, and enjoys getting to the granular levels of detail on each as it applies to succeeding in your field. You care deeply about the customer journey and are passionate about testing and iterating to find efficiency gains at every stage of the funnel. Lastly, we are looking for a team player as comfortable doing the detailed work as they are capable of developing long-term strategy, vision, and meaningful change.

What you’ll do:

  • Lead strategy, forecasting, and execution of acquisition and retention efforts
  • Scale performance marketing efficiently across paid (Social, PPC, Affiliate) and organic (SEO, Email, SMS)
  • Prioritize the guest and subscription experience to boost retention relative to MRR
  • Leverage a variety of tools and tactics to consistently increase AOV over time.
  • Develop daily, weekly, monthly channel KPI targets and manage sales and marketing spends accordingly
  • Partner with Site Developer to build and release regular site updates.
  • Set the standard for fast A/B testing, experimentation, and iteration to continuously improve acquisition offers and advertising performance
  • Structure, develop. and retain a highly talented roster of partners (agency and freelance) to accomplish the business objectives on budget.
  • Write and optimize briefs for ad and site creative, providing detailed and actionable feedback to partners, internal and external
  • Establish the required analytics tools and frameworks to inform decision making
  • Quickly catch bugs/issues and act urgently to address them.

What you'll bring to Kin:

  • 4+ years experience developing, optimizing, managing budgets on large-scale digital marketing campaigns, growth, and revenue for DTC companies
  • Experience with e-commerce platforms Shopify, Klaviyo, Attentive, and others
  • A track record of building and optimizing marketing funnels and acquiring customers efficiently for healthy CAC/LTV and payback periods for a business
  • Excellent understanding of online retail and user experience
  • Proven ability to collaborate cross-functionally and with multiple levels of seniority
  • Ability to empathize with consumer personas different to yourself
  • A great degree of creativity and day-to-day flexibility
  • Excellent oral and written communication skills
  • Strong analytical skills and a technical can-do attitude
  • Consumer packaged goods industry experience is a plus
  • Intermediate to advanced proficiency in Google Sheets and/or Microsoft Excel

You are:

  • Detail-oriented and possess superior organization skills
  • Successful in a high-pressure, fast-paced environment
  • Able to work independently and with a sense of urgency