Summary

Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields.

We are currently seeking a PR Manager, Wearables to join our team in London.

Description

The PR Manager, Wearables is part of the European PR team. This role will lead work on AirPods - whilst supporting and partnering with other related products and services, including iPhone, Apple Watch, Apple Music and Health.

This includes working closely with the UK-based PR, Product Marketing and Marcom teams to foster collaboration across Marketing teams at Apple, and regular work with country PR managers across Europe to help facilitate projects across the region.

The role is suitable for someone early in their PR career, with an interest in consumer technology, and some experience of working at an agency or in-house.

Responsibilities

• Lead PR and influencer activity for specific Wearable products (in the first instance AirPods) across Europe, owning strategy and execution from briefings through to results
• Support broader product PR activity across iPhone, Mac, Apple Watch and iPad, contributing to product launches, momentum campaigns and major events
• Conduct proactive media and influencer outreach to secure high-quality coverage and results, bringing creative, fresh thinking to every project
• Collaborate closely with UK-based PR, Product Marketing and Marcom teams to ensure an integrated approach across Apple's Marketing organisation
• Partner with country PR managers across Europe to facilitate and coordinate regional projects and campaigns
• Contribute to wider team efforts at key moments, supporting across the full European Product PR portfolio as needed
  
  

Minimum Qualifications

• Proven track record of securing media coverage and building relationships with journalists and content creators
• Experience managing influencer programmes or creator partnerships
• Strong written and verbal communication skills, with the ability to craft compelling narratives
• A creative thinker who can bring fresh ideas to campaigns and activations
• Comfortable working collaboratively across multiple teams and stakeholders
• Highly organised, with the ability to manage multiple projects simultaneously in a fast-paced environment
• Experience working across European markets is a plus
  
  

Preferred Qualifications

• Approximately 5–8 years of PR experience, either agency or in-house
• A genuine passion for ideas and campaigns that connect with culture
• Experience in consumer tech or retail is helpful, but not essential
  
  

At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more