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NYC 🗽Remote

Lex

Lex

Posted on Wednesday, September 6, 2023

Growth Marketing Manager [NYC]

Location
NYC 🗽
Remote

As Growth Marketing Manager you’ll be our marketing visionary, always reaching for the next target for Lex. You’ll be spreading the word of Lex to queer community around the world. This is a unique opportunity to be on the ground floor of a generational app for the future of queer connection.

👁️
NYC-based & US right to work is a requirement. You will manage two Social Media Specialists. You will report to the CEO.

WHO WE’RE LOOKING FOR

👁 You’re a marketing visionary - you have bold ideas and are an innovator at heart
🧮 You’re data focused - you love telling stories and making decisions with data
🎯 You’re goal orientated - you set a target and enjoy scoring big wins
🏆 You’re a team leader - you steer the ship, direct and mentor people
 ☎️ You’re a natural problem solver - you find a way around obstacles and seek solutions
💪You’re action orientated - you’re resourceful and can get things done (with limited budgets)
🤸🏼‍♀️ You’re flexible - you’re comfortable with change and can pivot easily
🐝 You’re a collaborator - you listen to the team and work well with others
🗿You can make tough decisions - you say “no” when needed and have hard conversations
🗽You love to be in queer community – you can attend Lex events and meeting new people

YOUR EXPERIENCE AND SKILLS

🔥 You have built and executed successful marketing campaigns from start to finish, from strategy to analytics
📲 You have 3+ years experience creating marketing strategy and analytic tracking
♻️ You have 3+ experience with SEO and/or ASO
 You’ve marketed products/startups and built social channels to and above 100k followers
🌈 You have 3+ years of experience working in a fast-paced start-up environment (ideally for a brand, ideally for a app or product, but is not required)
👏 You have 2+ years of experience managing people (teammates/freelancers/influencers)

RESPONSIBILITIES

🟡  SET & MEET MARKETING STRATEGY & GOALS

Work in collaboration with CEO on Lex big brand vision.
Plan annual, quarterly marketing strategy & create calendars.
Set and report on OKRs and weekly download goals.

🔵  EXECUTE ON ACQUISITION TACTICS TO GROW LEX COMMUNITY

Optimize Lex’s presence (run a/b tests) in the App Store and Google Play to ensure we’re on track to meet our goals.
Manage Social Media Specialist to create viral videos across TikTok, Instagram & You Tube. Recruit and manage influencers.
Spearheading new and creative paid media campaigns outside of organic social (paid ads, outdoor, PR, podcast). Supported by designer.
Strategy, planning & execution for brand partnerships, collaborations, and events at Lex. Supported by Operations Specialist.
Plan and organize photo & video shoots. Work with vendors, designers to create quality merchandise. Supported by Operations Specialist & designer.

🟣  SUPPORT PRODUCT LEAD GROWTH

Work with product & growth teams to brainstorm new features (and ensure they are on brand).
Writing in-app copy for app features. Editing copy for customer support messages and Help Desk articles. Supported by customer support specialist.

How We Work at Lex

A Team of Lovers Cannot Lose
We are a team who love and respect each other and the community we are building for. When our roots stem from a place of love and understanding, we can create a space for queer love and friendship that simply cannot lose!
This principle is Inspired by the Queer Nation's 1990 manifesto An Army of Lovers Cannot Lose,” in turn evolved from Rita Mae Brown's 1976 poem "Sappho's Reply".
Collaborate with Kindness
Working together with honest, kind communication to find the best solution. We have the ability to compromise, to bend and be flexible with our ideas. We invite respectful feedback from our teammates and our community.
Embrace Queerness
Embrace queerness as a value. We think differently and work creatively. We embrace our queerness, we work beyond the binary. We embrace what is experimental and non-traditional.
Be Confident and Proud
We take care to research and refine our ideas in an effort to produce top-notch work. We stand proudly behind what we produce as a team and individually.
Build Quality and Be Scrappy
We work hard to bring an exceptional product to an undervalued audience. We have high standards for quality, and push ourselves to be innovative and creative. As a young company, we get there by thinking quick on our feet, being iterative, and doing the best we can with minimal resources.
Make Calm and Thoughtful Decisions
We prioritize our rest and welfare, so that our minds and bodies are healthy enough to keep producing the best product out there. We are not impulsive. Rather, we make informed decisions backed by data, research, and the needs of our community.

COMPENSATION

SALARY BANDS
$74k-$126K* + Equity *Based on compensation data from Carta for the size company, level, seed stage, 5-15 employees in 2023 and depending on experience.
BENEFITS
Unlimited vacation (with guidelines)
Medical & dental insurance
Flexible hours
Every other Friday off
Equity based on experience
Budget for home office set up
Day after Pride off, Birthdays off

How to Apply

We look forward to hearing from you! Email us at Jobs@lex.lgbt
Be sure to include:
Job title in the subject line
Tell us: Why Lex? and Why you? and attach resumé and portfolio
Send along any links you're comfortable with to best showcase the relevant things you've built, contributed to, etc. ex: Apps, Github, Websites, LinkedIn
If you don't find an open position that fits but are still really excited about Lex, send us your CV and note explaining why Lex and why you to jobs@lex.lgbt
Lex deeply values diversity, equity, inclusion, and belonging. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or zodiac sign.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).