Member Growth Marketing Manager

Maven Clinic

Maven Clinic

Marketing & Communications, Sales & Business Development
United States · New York, NY, USA · Remote
Posted on Wednesday, October 11, 2023
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
  • TIME 100 Most Influential Companies (2023)
  • CNBC Disruptor 50 List (2022, 2023)
  • Fast Company Most Innovative Companies (2020, 2023)
  • Built In Best Places to Work (2023)
  • Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
  • Great Place to Work certified (2020, 2021, 2022, 2023)
  • Fast Company Best Workplaces for Innovators (2022)
  • Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking to hire an experienced marketer who is passionate about creating a more equitable healthcare system for women and families. This role is ideal for someone with a strong B2C and B2B2C marketing background, a deep understanding of the payer and healthcare landscape, proven ability to cultivate positive partner relationships and a knack for project management. This is an opportunity to have an immediate impact by bringing data-driven marketing strategies to life to drive enrollments through payers and employer groups.

As Manager of Member Growth Marketing at Maven, you will:

  • Be responsible for exceeding member enrollment goals for assigned client accounts by working cross-functionally with Member Growth Marketing, Payer Growth teams and clients directly to execute marketing plans, analyze impact and optimize campaigns
  • Refine our B2C/B2B2C marketing playbooks and toolkits, assess existing programs and identify opportunities to test new strategies
  • Support implementation plans for new clients and support activation of integrated member awareness campaigns pre-and-post launch
  • Foster and maintain relationships with client marketing contacts and lead marketing discussions/strategy sessions to ensure marketing approach alignment and activation of member comms toolkits
  • Work with Member Growth Marketing leadership to establish OKRs and track progress
  • Partner with Sales and Client Success to support upsell opportunities
  • Work cross-functionally to iterate on our approach to client management, campaign performance analysis and reporting
  • Work closely with external vendors to manage Maven-driven direct mail and digital marketing campaigns

Minimum Qualifications:

  • 5+ years of experience with B2C/B2B2C marketing, including direct client-facing experience
  • Experience in the healthcare space, ideally working with payers
  • Highly analytical with a strong mindset for growth
  • Exceptionally strong organizational and project management skills, with demonstrated experience in managing complex projects
  • Creative skillset; attention to detail and experience in working with design teams to ensure brand alignment
  • Ability to strategically translate research and insights into actionable marketing plans
  • Excellent verbal and written communication skills including strong presentation skills
  • Strong business judgment: ability to quickly understand business drivers for Maven clients and effectively communicate Maven’s value proposition
  • Self-directed, entrepreneurial and eager to take ownership

Preferred Qualifications:

  • Experience with Braze or similar email marketing platform
  • Vendor management experience
  • Start-up experience

For candidates in NY, CA, or CO the salary range for this role is $108,000 - $130,000 per year. You may also be entitled to receive a bonus, stock options, and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

  • Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
  • Whole-self care through wellness partnerships
  • Weekly breakfast, lunch, and get-togethers
  • 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
  • Udemy, annual professional development stipend, and access to a personal career coach through Maven
  • 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.