Maven is looking to hire an experienced marketer who is passionate about creating a more equitable healthcare system for women and families. This role is ideal for someone with a strong B2C and B2B2C marketing background, a deep understanding of the payer and healthcare landscape, proven ability to cultivate positive partner relationships and a knack for project management. This is an opportunity to have an immediate impact by bringing data-driven marketing strategies to life to drive enrollments through payers and employer groups.

As Manager of Member Growth Marketing at Maven, you will:

• Be responsible for exceeding member enrollment goals for assigned client accounts by working cross-functionally with Member Growth Marketing, Payer Growth teams and clients directly to execute marketing plans, analyze impact and optimize campaigns
• Refine our B2C/B2B2C marketing playbooks and toolkits, assess existing programs and identify opportunities to test new strategies
• Support implementation plans for new clients and support activation of integrated member awareness campaigns pre-and-post launch
• Foster and maintain relationships with client marketing contacts and lead marketing discussions/strategy sessions to ensure marketing approach alignment and activation of member comms toolkits
• Work with Member Growth Marketing leadership to establish OKRs and track progress
• Partner with Sales and Client Success to support upsell opportunities
• Work cross-functionally to iterate on our approach to client management, campaign performance analysis and reporting
• Work closely with external vendors to manage Maven-driven direct mail and digital marketing campaigns

Minimum Qualifications:

• 5+ years of experience with B2C/B2B2C marketing, including direct client-facing experience
• Experience in the healthcare space, ideally working with payers
• Highly analytical with a strong mindset for growth
• Exceptionally strong organizational and project management skills, with demonstrated experience in managing complex projects
• Creative skillset; attention to detail and experience in working with design teams to ensure brand alignment
• Ability to strategically translate research and insights into actionable marketing plans
• Excellent verbal and written communication skills including strong presentation skills
• Strong business judgment: ability to quickly understand business drivers for Maven clients and effectively communicate Maven’s value proposition
• Self-directed, entrepreneurial and eager to take ownership

Preferred Qualifications:

• Experience with Braze or similar email marketing platform
• Vendor management experience
• Start-up experience

For candidates in NY, CA, or CO the salary range for this role is $108,000 - $130,000 per year. You may also be entitled to receive a bonus, stock options, and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.