Senior Member Growth Marketing Manager (Payer)

Maven Clinic

Maven Clinic

Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Saturday, June 22, 2024
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
  • TIME 100 Most Influential Companies (2023)
  • CNBC Disruptor 50 List (2022, 2023)
  • Fast Company Most Innovative Companies (2020, 2023)
  • Built In Best Places to Work (2023)
  • Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
  • Great Place to Work certified (2020, 2021, 2022, 2023)
  • Fast Company Best Workplaces for Innovators (2022)
  • Built In LGBTQIA+ Advocacy Award (2022)

As the Senior Member Growth Marketing Manager (Payer) you’ll inspire, educate and activate women, men & families to access exceptional care for fertility & family building, maternity & newborn care, parenting & pediatrics, and perimenopause & menopause. This role will report to the Head of Member Growth Marketing (MGM).

As Senior Member Growth Marketing Manager (Payer) at Maven, you will:

  • Own enrollment success for the health plan channel, working with external partners to craft effective, timely marketing plans to achieve established goals
  • Develop and execute short and long-term strategies to grow membership and retain existing clients
  • Scale the development and deployment of marketing packages by customer segment to drive and measure industry-leading enrollment rates; Ideate new ways to make the strategy and execution for Health Plans faster and more effective
  • Build employer and payer marketing plans to maximize enrollment impact at launch and throughout the year
  • Set the marketing strategy for the health plan channel and identify opportunities to drive enrollment leveraging both health plan and employer communication channels
  • Analyze impact of strategies and campaigns, using data to iterate and improve on future outreach
  • Partner with Sales and Client Success to support cross-sell and upsell opportunities
  • Work with the Head of of Member Growth Marketing to establish OKRs, track progress and develop reporting
  • Serve as the subject matter expert internally and externally for driving health plan enrollments

Minimum Qualifications:

  • 7+ years of experience in a client marketing role at a B2B2C company with direct client-facing experience
  • Experience working with health plans
  • A “driver” who adeptly partners with internal and external teams to drive swift progress and action toward our company enrollment goal, and resolves any ambiguity to do so
  • Highly analytical with a strong mindset for growth
  • Experience creating campaigns and experiences that create customer champions and brand advocates
  • Exceptionally strong organizational and project management skills
  • Ability to strategically translate research and insights into actionable marketing plans
  • Strong level of ownership to achieving enrollment goals

Preferred Qualifications:

  • Experience with Braze, Looker, Canva, Asana, Figma, Webflow or similar tools
  • Experience with people management
  • Start-up experience

For candidates in NYC, CO, or CA, the base salary range for this role is $128K - $150K per year. You will also be entitled to receive bonus, stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

  • Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
  • Whole-self care through wellness partnerships
  • Weekly breakfast, lunch, and get-togethers
  • 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
  • Annual professional development stipend and access to a personal career coach through Maven
  • 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.