Locations
New York, USA · Brooklyn, NY, USA · New York, NY, USA
industry
Consumer Products
Size
1 - 10 employees
Stage
Seed
founded in
2019
Radswan is the conscious beauty brand built with, and for the global African diaspora. The brand was initially launched in March 2017 as Big Hair No Care by Cosmopolitan’s 2018 Influencer of the Year, Freddie Harrel. Now rebranded as Radswan, the company has raised over $2 million in seed funding from an all-female group of investors including BBG Ventures, Female Founders Fund, and Pritzker. Centering innovation, sustainability, and co-creation, Radswan is transforming the design, sourcing, and sale of natural black hair extensions, wigs, and clip-ins—and the first to create a customer-centric eCommerce experience for high-quality synthetic hair products at an accessible price point. Why now?: The Radswan demographic spends a total of $12 billion annually on haircare, 6 times more than average. The hair market alone is approximately $7 billion, 53% of which is synthetic hair. While almost two-thirds of black women wear protective styles, they own only 1% of black hair businesses. Radswan is the first moder
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