Senior CRM Analyst



Mexico City, Mexico
Posted on Thursday, April 20, 2023
About Tala
Tala is a global technology company building the world’s most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions – and our plan is to serve millions more, and have been named by the Fortune Impact 20 list, CNBC’s Disruptor 50, and Forbes’ Fintech 50 list for five years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 7 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we’d love to hear from you!
The Role
In this role, you will connect the dots between lifecycle campaign strategies and the data needed
to execute them. To do this, you will become an expert in exploring and analyzing backend data to
implement new data events and attributes into the CRM platform to drive the creation of highly
accurate, relevant, and personalized communications. This is a great opportunity for someone
who enjoys the responsibility of seeing campaigns through from early-stage data exploration and
data preparation to audience and campaign development to deployment and analysis. You are
someone who has a strong passion for making sense of data through SQL development,
discovery, and analysis, with an execution mindset and devotion to data quality.

What You'll Do

  • Provide data consultation and insights to Marketing, Product, and CX partners to refine lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journey
  • Learn business rules, product flows, and underlying data to support the delivery of quick, reliable solutions with the highest level of precision and data quality
  • Translate business requirements into SQL and campaign logic
  • Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives
  • Adhere to the lifecycle production process from ticket creation through to deployment and analysis, documenting processes and procedures, and identifying improved flows to maximize team efficiency
  • Create stored procedures and automation utilizing SQL within database environments
  • Uncover the root cause of data discrepancies and turn findings into action items for cross-functional teams

What You'll Need

  • Strong ability to translate analytical needs into SQL queries, with the ability to interpret and dive deep into data results; experience with Snowflake a plus
  • Minimum of 3+ years of relevant data analysis experience, with proven ability to push through ambiguity to interpret data with minimal guidance
  • Hands-on experience in data investigation and data utilization with marketing automation platforms; SQL based tools such as Responsys, Unica, Salesforce Marketing Cloud a plus
  • Solid understanding of email, in-app, push & SMS including campaign automation, data feeds in and out, and segmentation queries
  • Experience with data visualization platforms (e.g. Looker, Amplitude), and API tools (e.g. Postman)
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.