PR Coordinator



Administration, Marketing & Communications
Mexico City, Mexico
Posted on Wednesday, June 5, 2024
About Tala
Tala is a global technology company building the world’s most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions – and our plan is to serve millions more, and have been named by the Fortune Impact 20 list, CNBC’s Disruptor 50, and Forbes’ Fintech 50 list for five years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 7 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we’d love to hear from you!
TALA is looking for a PR coordinator to join our company. In this role, you'll be in charge of overseeing the company's media communications by drafting press releases, organizing PR events, and maintaining good relationships with media, as well as leading our PR Agency to ensure success as a PR coordinator, you'll need to have a solution-based aptitude and the ability to handle any media-related crisis in a calm and timely manner. Ultimately, a top-notch PR coordinator should display exceptional communication skills and an acute understanding of brand managementReporting directly to the Lead Marketing Manager, this pivotal role takes charge of sculpting and implementing our PR strategy while overseeing content strategies that have an impact on the mexican market.

What You’ll do?

  • Executing the company's public relations strategy by developing and implementing actions to maintain the company's public image.
  • Writing detailed press releases, promotional social media posts, and fact sheets.
  • Cultivating strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.
  • Lead and coordinate our PR agency to ensure success.
  • Scheduling press conferences and public events, and coordinating interview requests.
  • Schedule press and public events, maximizing coverage and impact.
  • Working with the marketing team to plan and implement campaigns aimed at increasing brand awareness.
  • Working together with Marketing Lead to develop and grow the partnership strategy.
  • Analyzing the outcome of public relations campaigns and reporting the findings to management.
  • Maintaining an up-to-date press list of journalists, influencers, and other members of the media.
  • Ensure and maintain a consistent messaging across product, brand, social and organic initiatives.
  • Review analytics and create reports on key metrics.

What You’ll Need

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in PR marketing or a similar role.
  • Excellent knowledge of public relations best practices, brand management, and media strategies.
  • Exceptional communication skills and the ability to collaborate with personnel and members of the media.
  • Super written skills and knowledge of press release style guides.
  • Solid organizational skills and the ability to work well in a fast-paced environment.
  • Fluent in English.
  • Growth mindset.
  • Excellent knowledge of public relations best practices, brand management, and media strategies.
  • Excellent written and verbal communication skills in Spanish and English.
  • This position needs to be based on Mexico City.
  • Preferred Skills and Experience:
  • Experience in the fintech industry or related fields. (Desirable)
  • Previous experience as a reporter, on a media, PR agency or similar role.
  • Demonstrated success in building a brand presence and executing on PR and media related activities.
  • Familiarity with marketing analytics tools to track and optimize content performance.
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.