Violette

violettefr.com

VIOLETTE_FR is a multi-category beauty brand founded in 2021 by French makeup artist Violette Serrat. The brand emphasizes authentic self-expression and aims to redefine beauty by enhancing confidence rather than pursuing perfection. VIOLETTE_FR offers innovative, easy-to-use products that bridge the gap between minimalist and beauty-obsessed approaches. Their product line includes vegan, clean, and cruelty-free skincare and makeup, designed to nurture imagination and self-love. The brand's commitment to sustainability and unique formulations positions it well in a saturated market, focusing on creating products where there is a scarcity.