Job Title: Assistant Manager, Content Creation

Location: DUMBO, Brooklyn (Hybrid) - 4 days in office

Salary Range: $75K-$85K

VIOLETTE_FR was founded by makeup artist and beauty expert Violette Serrat, with the mission of celebrating individuality, creativity, and self-expression—balancing au natural minimalism with bold statements to express every beauty mood. Each product and shade was created to complete what’s missing in the market, not compete. The multi-category line of Skincare, Makeup, Fragrance and Hair Care is made with innovative and luxurious formulas that are all vegan, cruelty-free, and made with safe and effective ingredients. Social is a core expression of our brand universe—where education, artistry, and culture meet.

The Role:

VIOLETTE_FR is seeking a dynamic Social Media Content Creator to support the next evolution of our social-first brand storytelling. This hands-on, highly creative role focuses on concepting, producing and editing polished, socially relevant short-form content for Instagram, TikTok, and YouTube Shorts—blending original ideas and balancing planned creative with on-the-fly, founder-led moments. A key part of this role is working closely with brand founder Violette Serrat, taking initiative to capture and edit opportunistic content in real time, while also assisting in more intentionally planned founder shoots.

The ideal candidate can develop a deep understanding of the brand aesthetic, while still adapting trends with intention, and excels at on-set execution and creative collaboration, working closely with Social, Creative, and Marketing teams to deliver on-brand content aligned with broader storytelling initiatives.

Responsibilities:

• Social-First Content Creation & Platform Fluency
• Concept, capture, and edit short-form social content across Reels, TikTok, lo-fi video, product demos, tutorials, and behind-the-scenes moments
• Create content that feels native to each platform while maintaining VIOLETTE_FR’s elevated brand codes
• Identify trends, cultural moments, and emerging formats—then adapt them through a brand-appropriate lens
• Propose and test new content types, formats, and storytelling frameworks
• Founder Content Capture
• Taking initiative to capture and edit opportunistic content with brand founder, Violette Serrat
• Work closely with the brand founder, Social and Marketing Team to plan out future content to be created across social/digital channels
• Creative Direction & Visual Storytelling
• Bring strong aesthetic instincts and an eye for composition, lighting, framing, and pacing
• Uphold visual and tonal consistency across all social outputs while allowing room for experimentation
• Support light art direction on social shoots to ensure content aligns with platform best practices
• Shoot Production & On-Set Direction
• Assist with pre-production planning, including shot lists, prop needs, and capture plans
• Capture social-first content during larger brand shoots, events, and launches
• Support on-set social direction to maximize usable assets across platforms
• Manage content capture workflows to ensure smooth handoff to editing, scheduling, and publishing
• Collaboration & Creative Operations
• Work cross-functionally with Marketing, Product, and Community teams to support storytelling needs
• Organize, label, and archive content for future use across platforms
• Maintain awareness of performance insights to inform creative iterations

Experience & Skills

• 2–4+ years of experience creating social-first content for a brand, creator, or agency (beauty, fashion, or lifestyle strongly preferred)
• Deep understanding of Instagram, TikTok, and YouTube Shorts—formats, trends, algorithms, and best practices
• Strong hands-on production skills: shooting and editing on mobile (iPhone-first) and/or lightweight camera setups
• Proficiency with editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar
• Proficiency with Adobe Photoshop, Google Workspace, and/or Keynote

Soft Skills

• Self-starter with strong time management and organizational skills
• Collaborative, detail-oriented, and adaptable in fast-paced environments
• Flexible and adaptable to evolving priorities and platforms

Nice to Have

• On-camera confidence and storytelling presence
• Experience and/or comfort working alongside a founder or creative director
• Basic understanding of social performance metrics and optimization