About VIOLETTE_FR: VIOLETTE_FR was founded by makeup artist and beauty expert Violette Serrat, with the mission of celebrating individuality, creativity, and self-expression—balancing au natural minimalism with bold statements to express every beauty mood. Each product and shade was created to complete what’s missing in the market, not compete. The multi-category line of Skincare, Makeup, Fragrance and Hair Care is made with innovative and luxurious formulas that are all vegan, cruelty-free, and made with safe and effective ingredients. Social is a core expression of our brand universe—where education, artistry, and culture meet.

Salary Range: $75K-$80K

The Role: VIOLETTE_FR is seeking a highly motivated and detail-oriented Digital Marketing Assistant Manager to support the execution and optimization of our digital ecosystem across .com, email marketing, SMS, paid media, and analytics. This role will play a critical part in driving performance and growth for our direct-to-consumer business across all digital touchpoints. The ideal candidate is both collaborative and results-driven, working closely with cross-functional marketing partners to ensure seamless execution and efficient workflows. They are highly organized, eager to learn, and thrive in a fast-paced, dynamic environment.

Responsibilities:

• Email & SMS
  • Plan, brief, build, and deploy email & SMS campaigns (promotional, lifecycle, triggered)
  • Collaborate with manager and creative team on content, segmentation, and personalization strategies
  • Ensure campaigns are approved, QA’d and deployed accurately and on schedule
  • Track and report on performance metrics (open rate, click rate, conversion) and provide insights for optimization
• Paid Marketing
  • Partner with creative team and agency partners to support the execution of paid media campaigns across channels (Meta, TikTok, Google/YouTube, Pinterest, etc.)
  • Develop clear briefs for paid campaigns, ensuring alignment with brand messaging, business objectives, channel best practices, and performance-driven learnings
  • Manage the timely delivery of all campaign assets to our agency partners, ensuring accuracy and adherence to deadlines
  • Maintain organized asset libraries and ensure proper naming conventions and usage rights for all paid content
  • Coordinate with influencer team to source and manage whitelisted and/or dark posted creator content for paid amplification
• E-Commerce
  • Update website content for product launches, promotional campaigns, and other initiatives
  • Assist in managing seasonal merchandising & SEO updates for the website and marketplaces (Shop and TikTok Shop)
  • Support A/B testing initiatives and monitor site performance while recommending optimizations to improve engagement and conversion
• Analytics
  • Support the analysis of digital performance across .com, email, and paid media channels
  • Translate data into actionable insights and recommendations
    

Experience & Skills:

• 2-3 years of experience in digital marketing, preferably in beauty, luxury, fashion and/or wellness
• Experience with marketing and organizational tools such as Klaviyo, Attentive, G-Suite and Dropbox
• Excellent communication, organization, and collaboration skills
• Strong analytical skills and comfort working with data
• Thrives in a nimble, agile, “roll up your sleeves” environment while maintain high standards for execution
  

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